Stupa Sports Analytics Nets INR 28 Cr To Offer AI Solutions To Sports Federations

Sports analytics startup Stupa Sports Analytics has secured INR 28 Cr (approximately $3.3 Mn) as a part of its Pre-Series A funding round co-led by Centre Court Capital and PeerCapital.

The Gurugram-based company plans to use the fresh capital for hiring talents, expanding global footprint and to scale up its product stack.

Founded in 2020 by Megha Gambhir and Deepak Malik, Stupa Sports Analytics offers AI-driven solutions like player performance analytics to sports federations to help them digitise their operations and management. 

It claims to prevent data leakage and offer better control over data monetisation to the federations. Besides, it provides fan engaging content for TV broadcasters, majorly catering to Tier 2 sports like badminton, padel, pickleball, volleyball and rugby, among others.

“Currently offering services in the B2B space, the platform now aims at penetrating into the B2C market in India and the US for better fan and player experience,” Gambhir told Inc42. 

“India is rapidly embracing a surging interest in sports, with the government driving initiatives to embed sports deeply into our cultural fabric and the nation gearing up to host major global events. At Stupa, we envision a future where cutting-edge sports technology empowers athletes, federations, and fans alike with data-driven insights and digitally augmented experiences,” added Gambhir.

The company will also use the freshly raised funds to expand into US, UK, Australia and the Middle East markets and deepening its existing business in Europe and Asia with a wider range of sports, including badminton, tennis, volleyball, basketball and others. Currently, table tennis dominates the company’s services. 

To be sure, Stupa has been named as official partners with the European Table Tennis Union (ETTU) this year.

Mustafa Ghouse, general partner at Centre Court Capital, said, “Having closely monitored Megha and Deepak’s journey over the past two years, we are highly impressed by their unwavering dedication to redefining the future of racquet sports.”

Gambhir also told Inc42 that between 2020 and 22, the company raised around INR 7.5 Cr (approximately $898,227) in multiple angel rounds from micro VCs and angel investors, including Akshat Rathee, Sanjeev Shah and Bharat founders fund, among others.

Stupa, currently catering to more than 15 sports federations, is also in discussions with Indian ministries to enter the sports market, Gambhir told Inc42. 

It is pertinent to note that currently, Stupa caters to SFA as a private partner and in talks with other anonymous partners.

As per a recent report by Tracxn, India is home to 1,549 sportstech startups. Nazara, Healthkart, Dream11, Games24x7 and MPL are among the top sportstech companies in India, the report states.

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