Some time ago, at Quickcompany.in, one of my startup mate managed to get a funding of INR 30 Mn. To my surprise, out of that fund, they wanted to invest almost 30% on their brand development which included buying a premium domain and running a marketing campaign for their logo so as to be able to get their name out in the market.
They had bought a .in domain by spending more than half a million without getting the trademark registered in India and surprisingly they forgot to read the by laws prescribed by the .in registry in order to use the domain and the purpose why .in has been parked.
Little did they know that their precious domain could be taken away from them anytime if they didn’t hold a registered trademark for the same!
Let us understand what could be the worst case if you forgot to safeguard this intellectual property or to read the by-laws prescribed by the .in registry:
Brand Protection for Startups
Domain names have now become much more than a mere representation of the websites of different companies on the Internet. In today’s age, startups in India, first try to create their web identity by buying premium domains and then these startups end up shelling out big bucks on marketing their brand.