B2B Buyer Intelligence Startup Slintel Raises $20 Mn From GGV Capital, Existing Investors

California and Benagluru-based SaaS marketing platform Slintel has raised $20 Mn as part of Series A funding led by GGV Capital. Existing investors including Accel, Sequoia Capital India, and Stellaris Venture Partners also participated in the round.

Slintel had raised $4.2 Mn in a funding round led by Accel just eight months ago and $1.5 Mn seed funding from Stellaris Ventures in 2019.

The company claims to help go-to-market teams understand where buyers are in their journey, what their pain points are, their adoption of technology, and churn data to get a 360-degree view of the buyer. In its press note, Slintel highlighted that by 2025, 80% of all B2B buying will occur on digital channels. It also highlighted that the buying intent is the fastest-growing category in the $24 Bn sales and marketing intelligence space. 

Founded in 2018 by Deepak Anchala, Rahul Bhattacharya and Ranjana TN, the startup focuses largely on the US market, given the larger addressable base in terms of tech businesses. Nearly 80% of its revenues come from the US market. It also has customers in Europe and Asia-Pacific regions. 

“With the global pandemic completely changing the way companies operate, B2B transactions have gone more digital than ever before. Inside sales teams are closing high-value, multi-million dollar deals while working remotely, and products like Slintel are enabling companies to do this by helping them reimagine their entire sales process for today’s environment,” Hans Tung, Managing Partner at GGV Capital said.

Slintel has two separate product offerings for marketing and sales. Its website claims to hold a database that tracks 250 Mn+ leads. It offers an automatic sales and marketing development platform that aims to improve outcomes for sales teams, while reducing the number of hours spent on research and outreach.

 According to a report, Slintel grew their employee count by 144% last year and their estimated annual revenue is currently $6.4 Mn.

Slintel plans to repeat its growth numbers in the financial year 2021 and reach a base of 300 customers by 2022.

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