Singer Lucky Ali Backs Digital Content Startup Knocksense

Singer Lucky Ali has invested an undisclosed amount in content startup Knocksense in a Pre-Series A round.  Nazara Technology CEO & founder, Nitish Mittersain and Mohit Satyanand from Teamwork Arts also participated in this funding round. 

Founded in 2016 by Vibhore Mayank &Varul Mayank, the startup is a youth-focussed hyperlocal content driven commerce platform which engages brands and communities from Tier-II cities by delivering hyperlocal digital content, recommendations, events, and business opportunities to its user base. 

According to the startup, this funding is going to empower Knocksense to expedite its expansion plans, reaching more cities and fostering connections with diverse communities across India.

Based out of Lucknow, its content also covers Kanpur, Indore, Goa, Mumbai, Ahmedabad in Hindi and English. 

Commenting on the investment, Lucky Ali said, “Knocksense is fostering an authentic community that connects the youth in smaller cities with greater opportunities through engaging content and commerce.”

Further adding to this, the founders said that Lucky Ali’s belief in their mission strengthens them to empower young users and local brands in smaller cities through hyperlocal content, events, and commerce. “We are excited to leverage his expertise and guidance as we continue to shape the future of Knocksense,” they added. 

The startup aims to leverage technology and cultural relevance to bridge the gap between traditional media channels and the evolving needs of the younger generation.

Consumer internet has made its way well into the Indian market. According to a recent study by Statista, the Indian digital content market was valued at INR 571 Bn which is estimated to rise to INR 862 Bn by 2025. 

Last year, creator led commerce startup Wishlink that enables social media creators to drive commerce for brands, raised $3 Mn in a seed funding round.

A similar startup titled Phyllo raised INR 120 Cr last year to help creator economy-focussed businesses gather data of creators including name, number of followers, type of content, through a single application programming interface (API).

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.