Market Motive will continue to operate as an independent arm of Simplilearn with co-founder Michael Stebbins staying on as CEO along with his entire team. Michael will also join Simplilearn as the Chief Innovation Officer and work alongside the company’s Director of U.S operations, Prashant Parmar in strengthening Simplilearn’s presence further in North America.
Market Motive is turning its attention to an expanded presence in the U.S. where it can offer a turnkey solution to working professionals and college graduates who are trying to advance in their careers.
With the acquisition of Market Motive, Simplilearn, will augment its offerings in the booming digital marketing field, where the global digital advertising spend is projected to reach $278Bn in 2019 with courses in Social Media Marketing, Digital Advertising Web Analytics, and Marketing Automation.
With the addition of Market Motive, it has enhanced its course catalogue with analytics, online and digital marketing.
“The digital marketing ecosystem is at the tipping point and this is the right time for us to expand our products in this hot segment. We are impressed with Market Motive’s enriched content and domain expertise backed by industry experts apart from their approach towards online training, which fits strongly with our business strategy.”said Krishna Kumar, Founder & CEO of Simplilearn.