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Uber, the US-based startup that allows users to hire luxury cars via its mobile app has increased its presence in India after it expanded its services to Mumbai, which is the fifth Indian city to have its presence. Actor Anil Kapoor was the first one to use the service in the city, later the service was also used by Arbaaz Khan and Rahul Bose.

“Uber helps big cities function better, and Mumbai is going to be one of the greatest Uber love stories ever told. In an alpha-city of the size and stature of Mumbai, it is often difficult to make an impact in the grand scheme of things. We’re here to take that challenge head on!” says a blogpost by Uber.

The company would be launched around South Mumbai and Bandra and would be expanding its presence in the eventually. Like usual, Uber will be in a testing phase in the city for sometime, and thus will have limited cars available by that time.

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Uber has priced its service with base fare of Rs 100, with Rs 17 per kilometre and Rs 2 per minute. Just like other Indian cities, there will be a minimum fare of Rs 200. Initially the fleet in Mumbai will have Toyota Corolla Altis, Honda Accord, Toyota Innova and Mercedes Benz E-Class.

As a launch offer, Uber is running promotion in the state where it will be offering 2 free rides to users of up to Rs.500, use promo code ‘UberMumbaiLaunch’ to use the offer which is valid until 31st March, 2014).

Uber already has its presence in Bangalore, Delhi, Hyderabad and Chennai, where it had launched services earlier this month.

In India a few other companies dealing in the same space include Olacabs, TaxiForSure, Savaari Car Rentals, Zoom etc.

Try Uber app via Android or iOS smartphone.

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