Samsung Enters India’s Crowded OTT Market With Samsung TV Plus

Samsung Enters India’s Crowded OTT Market With Samsung TV Plus

SUMMARY

Samsung TV Plus will be available on any Samsung Smart TV model launched between 2017 to 2021

The regional Samsung TV Plus service launched in the country on March 30 with 27 channels, including 22 global channels and 5 Indian local channels including Republic, 9xm, and The Q

Recently, Hollywood production house Lionsgate also launched its video streaming service in India, while Apple launched Apple TV Plus in 2019

There are currently over 40 video streaming OTT platforms in India and more are joining the fray by the month, with South Korean electronics giant Samsung the latest to enter this crowded market. Samsung has brought its streaming service Samsung TV Plus to India after launching it in international markets way back in 2015. 

Not only is Samsung’s entry into the segment a little belated, but the device support is also limited. At launch in India, Samsung TV Plus will only be available on Samsung smart TV models launched between 2017 and 2021, as well as select Samsung smartphones, though it is available for free. It’s launching with 27 channels, including 22 global channels and 5 Indian local channels including Republic TV, 9xm, The Q and more.

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