SaaS Focused AI Startup Pulse Bags Funding From Endiya Partners

Hyderabad-based AI startup Pulse has raised $1.4 Mn (about INR 11.8 Cr) in its seed funding round led by Endiya Partners. The round also saw participation from angel investors, including founders of Zluri and Yellow.ai.

The startup will use the funding to build its team and enhance purpose-built large language models (LLM) and agentic AI capabilities, Pulse said in a statement.

Additionally, the startup plans to allocate resources toward early go-to-market initiatives, helping establish an initial foothold and drive market traction in India and the US.

“We are headed to the US market, starting this month, where we are trying to get our initial customer base as well,” Pulse cofounder and CEO Haren Chelle told Inc42. 

Founded in 2024 by Chelle, Vatsal Singhal and Alok Thatikunta, Pulse offers an agentic AI platform aimed at SaaS product teams. It aggregates and analyses multi-source data to provide actionable insights, predictive analytics, and strategic recommendations. 

The platform is designed to help product teams streamline decision making, increase efficiency, and maintain a competitive edge. 

“Pulse unifies all unstructured data sources into one platform, enabling the agentic AI to autonomously handle key steps in product discovery and development. It extracts insights from conversations and support tickets, automatically generates feature request tickets, prioritises them, and integrates them into the product roadmap,” said Chelle.

Agentic AI can act on its own to achieve a goal. Instead of needing constant instructions, it can make decisions by itself based on its programming and the situation it’s in. 

The startup said that it has begun pilots with multiple design partners and will go live with several of them in the ongoing month.

According to Chelle, Pulse’s AI agent can also draft product requirements document  (PRD), conduct competitive analysis, and recommend what to build based on timelines like sprints, months, or quarters. 

“This empowers product management to drive business outcomes such as user activation rate (UARR), net revenue retention (NRR), and net promoter score (NPS), which are crucial for scaling SaaS companies,” he added. 

The funding comes at a time when AI has taken the world by storm. AI adoption is on the rise in India as well, and this has resulted in the emergence of a number of AI-focussed startups over the last few years. These startups are also seeing a lot of investor interest.

Recently, accounting and bookkeeping platform Febi.ai raised $2 Mn from Lumis Partners, former JP Morgan executive Virender Rana, and Lenskart cofounder Amit Chaudhary. In September, legal tech startup Jhana.ai also raised $1.6 Mn in its ongoing maiden funding round. 

Notably, at the start of this year, Ola’s Krutrim AI became the first AI unicorn of India with a funding of $50 Mn.

According to Inc42’s GenAI Startup Landscape Report, India has more than 100 generative AI startups which have collectively raised more than $600 Mn since 2019. India’s GenAI market is expected to see a major boom in the coming years and is projected to cross the $17 Bn mark by 2030.