Reo.Dev Bags Funding To Provide Sales Intelligence To Developer-Focused Enterprises

B2B marketing stack provider Reo.Dev has raised $1.2 Mn (about INR 9.9 Cr) in its pre-seed funding round led by India Quotient. 

The round also saw participation from angel investors like Adam Frankl, ex-VP marketing at JFrog and Sourcegraph, Outerbound cofounder and CTO Savin Goyal, and Hasura executive Shraddha Gupta, the startup said in a statement.

Reo.Dev aims to use the fresh capital to accelerate product development, research and development, and to scale up intel and AI layer through seamless integration of data sources.

Founded by Achintya Gupta, Gaurav Jain and Piyush Agarwal in 2023, Reo.Dev is building an AI-powered marketing stack for developer-focused companies. It is pertinent to note that Agarwal also founded AI-driven edtech startup Scholr, which was later acquired by BYJU’S.

Reo.Dev provides sales analysis for developer-focused companies like infrastructure software companies by decoding developer activities and intent signals. It enables its customers to identify organisations where developers are actively considering their products.

Customers can shape their sales strategy based on the insights offered by Reo.Dev to offer their clients products that the developers intend to use. 

Commenting on the fund raise, cofounder and CEO Gupta said, “The sales processes for new-age tech companies are changing. Historically, there was just the business buyer who was a key decision-maker. But now there is an additional, increasingly influential buyer – the developer or the tech user. We feel the sales tooling for this changed GTM motion will be fundamentally different and we are building for that.”

Chiming in, Anand Lunia, general partner at India Quotient, said, “Developers are driving the next trillion dollar infra and AI wave. We have seen changing buyer behaviour always calls for new sales software and we felt Reo.Dev will be the right team to build this”.

Reo.Dev claims to have built a global customer base and counts open-source companies like Lightbend, Unleash, and Outerbonds among its clients. 

The startup competes with global account-based marketing, sales intelligence, and data companies like Demandbase and Postman. In India, it competes with the likes of The Hustler Collective. 

The fundraise comes at a time when the enterprise tech sector is seeing a sharp slowdown in funding activities amid the ongoing funding winter. The funding raised by Indian enterprise tech startups slumped 68% to $1.3 Bn in 2023 from $4 Bn in 2022, while the number of deals declined 46% to 157 from 292 in the previous year.

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