RentoMojo Renames Parent Entity In The Run Up To IPO

IPO-bound furniture rental startup RentoMojo’s board has cleared a proposal to rename its registered entity from Edunetwork Private Limited to RentoMojo Private Limited.

The decision was taken to align RentoMojo’s corporate identity with its consumer-facing brand as it prepares for its next phase of growth, the startup said in a statement. 

“The earlier entity name, Edunetwerk, traces back to founder Geetansh Bamania’s first entrepreneurial venture in the edtech space, which eventually evolved into Rentomojo in 2014,” it noted.

The name change comes in the run-up to RentoMojo’s public listing bid. As of now, the startup has picked investment bankers IIFL and Motilal Oswal to helm its IPO plans. It is eyeing a public listing in the fiscal year FY27. 

Founded in 2014 by Bamania and Ajay Nain, RentoMojo leases furniture, consumer appliances and furnishing products via its app and website.

It claims to have an active subscriber base of over 2.2 Lakh and has deployed over 7.5 Lakh total items to its customers. The 10-year-old D2C startup operates 65 physical stores across 22 cities in India. 

It competes with the likes of Furlenco, Rentickle, and Cityfurnish, among others. So far, Rentomojo has raised about INR 400 Cr from investors like Accel, Chiratae Ventures, and Bain Capital. 

On the financial front, RentoMojo turned profitable in FY23 and has been able to further improve its bottom line in the fiscal years since then. In FY25, Rentomojo posted a net profit of INR 40 Cr, up 82% from the INR 22 Cr profit it reported in the previous fiscal. Its operating revenue zoomed 40% to INR 270 Cr from INR 193 Cr operating revenue reported in FY24. 

As RentoMojo looks to the future, it focuses on three priorities like expanding into more cities, adding new product categories to lift ARPU and wallet share and ramping up procurement of furniture and appliances to cater to a growing subscriber base.