The new business model is said to bring small merchants online across India
Reliance Industries chairman Mukesh Ambani announced ecommerce plans in 2018
Reliance has aggressively acquired tech startups in the past few months
Reliance Retail has started the pilot phase of its new commerce initiative, according to the company’s latest shareholder presentation. The differentiated business model will provide a technology platform for millions of small merchants across India to strengthen and grow their business, the company added.
The new tech platform is said to drive efficiency and value creation for all players in India’s retail market — particularly producers, brand owners, supply chain players, merchants and customers.