Reliance Retail-Owned Tira Expands Beauty Offerings With Nails Our Way Roll Out

Reliance Retail-owned Tira Beauty has rolled out its new private label brand, Nails Our Way, marking its expansion into beauty offerings.

The new line features premium nail colour and care products that are designed to encourage shoppers to express their style and embrace personal creativity, the company said in a statement.

Nails Our Way has a range of chic products in its portfolio such as ‘Gel Well’, ‘Swift Dry’, ‘Breathe Away’ and ‘Treat Coat’ nail enamel collections. These collections are available in several different colour shades to suit every mood and occasion.

In addition to these enamels, the line offers essential nail care products like ‘No Bump Case’, ‘Cuti Care’, and ‘Toughen Up’, designed to nourish, strengthen and protect nails.

The product line also comprises nail enamel removers such as ‘2 Toned Vanisher’ and ‘Squeaky Clean’. 

On top of single products, the line also offers a complete manicure solution and convenient kits, including ‘French ‘Em Up’ and ‘Nailed It’.

Launched in April 2023, Tira is an omnichannel beauty retail platform featuring a selection of products across categories like makeup, haircare, fragrance, men’s beauty products and baby care among others.

It directly competes against cosmetics e-tailer Nykaa, and other players such as Tata Cliq Palette and Sephora.

The brand launch comes at a time when Tira is expanding its beauty offerings. Last month, the Reliance-owned brand made its entry into the beauty accessories space with the launch of ‘Tira Tools’.

India’s beauty and personal care space has been gaining a lot of traction from investors for quite some time now.

In July last year, Gurugram-based D2C beauty and personal care startup Clensta bagged INR 75 Cr in a funding round led by TradeCred. Prior to that in April, RAS raised $1.5 Mn funding from Green Frontier Capital.

As per an IMARC Group report, the Indian BPC industry was valued at $26.3 Bn in 2022 and is projected to grow at a CAGR of 6.25% to reach $38 Bn by 2028.

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