Reliance Brands signed up with Armani's sportswear brand EA7 and British high-street labels.
The company pulled premium brands from Amazon and Flipkart ahead of its ecommerce launch.
Reliance Brands holds the licence to sell Diesel, Hugo Boss and other international labels
After pulling a number of international fashion labels from ecommerce platforms Amazon and Flipkart earlier this month, Reliance Brands has now signed up Armani’s sportswear brand EA7 and British high-street brands All Saints and Kurt Geiger.
The move is part of the company’s plan to strengthen its portfolio of premium brands before the launch of its ecommerce business later this year. Reliance is banking on exclusivity by taking off premium brands it holds a licence for from Amazon and Flipkart. These brands will make up a big part of the company’s fashion portfolio under the ecommerce service. As it has claimed in the past, Reliance Industries is looking at merging its offline retail presence with its upcoming online marketplace to attract both small and large merchants.