RAS Luxury Skincare Nets $5 Mn Led By Unilever Ventures

Direct-to-customer (D2C) skincare startup RAS Luxury Skincare has secured $5 Mn (around INR 43 Cr) in a Series A funding round led by Unilever Ventures, along with Amazon Smbhav Venture Fund.

The Delhi-NCR based company plans to use the fresh capital to expand its brand outlets and shop-in-shop retail footprints over the next three years.

Moreover, the D2C startup will also hire new talent, boost its research and development for new product lines, invest in branding and marketing efforts and strengthen its technology stack.

Founded in 2017 by Shubhika Jain, Suramya Jain and Sangeeta Jain, RAS Luxury Skincare is a beauty and personal care brand which uses natural ingredients to make skincare and body care products.

“With this funding, we aim to accelerate our vision of becoming India’s top luxury skincare brand while making strides toward a global presence. We remain committed to building a sustainable, high-quality business rooted in strong fundamentals, profitability, and innovation,” said Shubhika Jain.

“As a vertically integrated brand, RAS is uniquely positioned to deliver on its promise of sustainability, safety and products that deliver. We believe that over the next 5-7 years, the premium beauty market in India will witness significant growth, and RAS, with its distinct value proposition, is well poised to capture this opportunity,”  Pawan Chaturvedi, partner and head of Asia, Unilever Ventures added.

The company claims to have seen 140% CAGR growth last year, with its D2C channel contributing more than 50% to the revenue. It also aims a 25% of revenue contribution from its offline channels over the next four years. The D2C startup also expects to see a boost in its B2B offerings catering to spas, salons and five-star hotels.

According to the Indian Tech Startup Funding Report, 2024 by Inc42, the ecommerce sector emerged as the most funded sector in 2024 attracting 203 total deals. D2C startups bagged the most number of deals among its subsectors.

The Indian luxury beauty market is expected to reach $4 Bn by 2035, growing at a CAGR of 14%.

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