The startup plans to use the fresh capital to expand its footprint across new sporting ventures and develop its technology stack
Founded in 2013 by Rahat Kulshreshtha and Gaurav Mehta, Quidich Innovation Labs is a sports broadcast and filming company that provides camera services integrated with augmented reality and real-time player tracking
Besides, the Board of Control for Cricket in India (BCCI), and the International Cricket Council (ICC), are also among its other clients
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Sports broadcasting technology provider Quidich Innovation Labs has raised an undisclosed amount in its Series A funding round from Centre Court Capital.
The startup plans to use the fresh capital to expand its footprint across new sporting ventures and develop its technology stack.
Founded in 2013 by Rahat Kulshreshtha and Gaurav Mehta, Quidich Innovation Labs is a sports broadcast and filming company that provides camera services integrated with augmented reality and real-time player tracking. It uses its own hardware and software solution to enhance live sports broadcasts.
“Beyond critical funding, Centre Court Capital bring a legacy of sporting excellence and a shared belief in the transformative power of technology in sports,” said Kulshreshtha.
Centre Court Capital’s general partner Mustafa Ghouse said, “As sports broadcast technology undergoes a sector-wide transformation, broadcasters and leagues are searching for partners to guide them into a new era. We believe that Quidich’s dedication and unwavering commitment to quality demonstrated through their consistent pursuit of excellence in cricket broadcasting, positions them as the leaders for this transformation.”
It counts broadcasting channels like Sky Sports and Sunset+Vine in the UK, Channel 7 in Australia, and SuperSport in South Africa among its clients. Besides, the Board of Control for Cricket in India (BCCI), and the International Cricket Council (ICC), are also among its other clients.
It is pertinent to note that since 2019, Quidich has focused exclusively on sports, starting with cricket. The startup was so far bootstrapped and raised its first investment via this Series A round.
This funding aligns with CCC’s motto to invest in sports technology. Before this, it invested in a sports analytics company Stupa Sports Analytics last month.
This investment comes at a time when sports media rights are touching the roof in terms of valuation with the sports media rights market valued at $56 Bn at present and expected to reach $114 Bn by 2030.
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