Quick Commerce A Solution To Consumer Companies’ Channel Problem: Rukam Capital’s Archana Jahagirdar

Speaking during a session on “Decoding The Great Indian Retail Opportunity” at Inc42’s D2C Summit, Archana Jahagirdar, founder & managing partner at Rukam Capital has pointed out that a business should find a good profitable channel to stay afloat in the market.

Jahagirdar said that a company’s growth relies not on consumers, but on the channel limitations and often it is very detrimental. 

She added that quick commerce has entered the retail industry as a solution.

The VC founder also brought to the light the factor that consumers have adjusted to the heat of price hikes and are not as sensitive to the inflationary pressures as the market fears them to be.

Jahagirdar’s Rukam Capital is a venture capital firm based in Delhi-NCR, which invests in early-stage consumer products and services companies. 

Earlier, she headed companies like Textron, Angelworks and Espace Corporate and worked as a journalist with media organisations such as Business Standard, The Times of India, Zee News, Outlook and India Today.

It is pertinent to note that bets on quick commerce have grown to become an interest for investors as much as it is eyed by retailers in 2024.

Quick commerce is beating the expectations of the market players, boosted by the shift in consumer interests towards an easy shopping experience at the convenience of staying at home.

In an earlier session on “On The Fast-Track: D2C Brands’ Guide To Nailing The Quick Commerce Game” at Inc42’s D2C Summit, Wholsum Foods’ cofounder Shauravi Malik said startups should experiment with portals based on their need, before they aim for a quick commerce market.

While Future Group’s founder Kishore Biyani said in another discussion that the advent of quick commerce has the potential to change the Indian retail industry in the upcoming future. 

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