Gurgaon based product research startup for gadgets, 91mobiles.com has raised close to USD 1 Mn in a pre-Series A round from a group of investors led by India Quotient.
The round also saw the participation of Umang Kumar, founder & CEO of Gaadi.com, and Krishna Motukuri, ex-CEO of Tradus.com.
The startup plans to use the raised funds for expanding the team, developing better research tools & content for the mobiles & tablets categories, and building a similar research experience for other gadget categories like wearables, laptops, cameras, and accessories.
Further, the funds will also be used to upgrade the existing mobile site and launch an Android application, as close to 50% of 91mobiles’ traffic is already coming from mobile devices.
Founded by Bharanidharan Viswanathan and Nitin Mathur, 91mobiles provides information & interactive tools to help users research which mobile phone or gadget best suits their needs. Currently, it gets over 7.5 Mn visitors per month.