Primus Senior Living Nets $20 Mn Led By General Catalyst

Eldercare startup Primus Senior Living has raised $20 Mn (around INR 168 Cr) as a part of its seed funding round led by General Catalyst, along with participation from Nikhil Kamath and his cofounded investment firm Gruhas.

The startup plans to use the fresh funds to build a comprehensive eldercare platform to cater to services like healthcare, wellness, lifestyle and social engagement.

“At Primus, we envision a future where aging is not seen as a burden but as a cherished phase of life. Our goal is to create a vibrant, inclusive ecosystem where seniors are not only cared for but celebrated—surrounded by love, connection, and purpose,” Primus founder and MD Adarsh Narahari said.

“The eldercare space could be a huge entrepreneurial opportunity as well. India is getting older, and with the rise of nuclear families, we need to rethink how we take care of our elderly. The traditional approach doesn’t always work anymore. We need new-age solutions—like what Primus is creating—to give people the care, comfort, and dignity they deserve as they age. This is just the beginning.” Kamath added. 

Founded by Narahari in 2024, Primus Senior Living is looking to build a platform that provides a one-stop solution for elderly people. This solution includes a range of services like health checkups, housekeeping, geriatric facility services and daily essentials delivery. 

Narahari told Inc42 that the startup will be utilising the data and learnings from over 500 old age homes under its parent Primus brand and will deliver elderly solutions to Indian households. 

Initially, it will act as an aggregator for these offerings and will eventually look to build its solutions around the same offerings, the founder added. 

This comes at a time when the Indian senior care space continues to attract healthy traction from investors. The tilt has largely been led by the senior citizen population, which is expected to see rapid progression in the coming years.

Earlier in April, elder care startup Age Care Labs raised INR 10.16 Cr ($1.2 Mn) as part of a strategic funding round from private security firm SIS Limited. 

Last year, healthtech startup Emoha Elder Care raised $11 Mn in a pre-Series B round. 

According to a report, the elderly care market in India is estimated to be around $7 to 10 11.6 Bn and is expected to reach 72 bn by 2030 growing at a CAGR of 13.76%. 

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