PayU Partners Mastercard To Offer Cross-Border Issuer Authentication Solutions To Merchants

Day after rolling out a push provisioning platform to facilitate seamless card tokenisation between banks and merchants, Prosus-backed digital payments giant PayU has now launched new solutions on subscription multiplier to help merchants with cross border support and issuer authentication solution.

The company said in a statement that these solutions aim to streamline and secure international transactions, offering merchants, issuers and consumers seamless payment experiences across global markets. 

Launched in partnership with Mastercard at the Global Fintech Festival 2024, PayU also plans to extend these offerings to other major networks later.

The newly launched solutions are designed to offer simplicity, convenience, security and benefit the entire payments ecosystem across all issuing and acquiring associated entities, the digital payments platform said in a statement.

The cross-border issuer authentication solution allows issuers to instantly connect to their authentication platform to identify and authorise non-3D secure international e-commerce payments, which also enhances fraud detection and compliance with global regulatory standards, it added.

Manas Mishra, chief product officer at PayU said, “Our subscription multiplier and cross-border issuer authentication solutions are thoughtfully designed with the needs of the payments’ ecosystem in mind, providing essential tools for success in the global marketplace.”

“By prioritizing security and convenience, we ensure that our solutions not only drive industry advancements but also deliver exceptional value and experience to our customers,” Mishra added.

The company has been boosting its portal for quite sometime now through partnerships with companies to integrate new services.

For instance, earlier this week, PayU rolled out a push provisioning platform in partnership with all major card networks such as Visa and Mastercard to facilitate seamless card tokenisation between banks and merchants. The move is aimed at enhancing the security and convenience of online card transactions.

Prior to that, the finance company also partnered with Amazon Pay Later, which will be integrated into PayU’s advanced checkout infrastructure, enabling online merchants to offer instant, flexible and convenient credit options to their customers, earlier this month.

In July, Vodafone Idea’s enterprise arm Vi Business and the financial service provider joined hands to offer customised digital payment solutions to micro, small, and medium enterprises (MSMEs).

The South Africa-headquartered payments giant is planning for a public listing in India. As per reports, PayU India is exploring the options for an IPO of its Indian entities.

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