Mobile internet company, One97 Communication Ltd. which runs Paytm has launched a mobile only marketplace with over 100,000 products in Men, Women, Kids fashion and Home Furnishing Categories from over 250 merchants including Yebhi, Yepme, Myntra etc.
The Paytm Shopping app, has a new concept to bargain for a deal before you buy. “We have thought of mobile shopping from bottom up, without any previous assumptions of consumer behavior. Bargain is ingrained in nearly every Indian and is part of our everyday shopping. We are making something that will appeal to every Indian user in a natural way,” said Vijay Shekhar Sharma, Founder & CEO of Paytm.
Though the bargain feature only looks more like a eye candy, as its difficult to bargain with the online players.
The app will allow users to shop in various along with Mobile & DTH recharge options (which were already available on Paytm).
It will also provide real “over the counter” human shopping experience using a text messenger powered by Plustxt messenger which One97 Communications had acquired in 2013.