Online merchandise store for kids – Hopscotch raises $ 2 Mn from Nisa Godrej & Others

Online merchandise store for kids – Hopscotch raises $ 2 Mn from Nisa Godrej & Others

Mumbai based online retailer for kids’ stuff Hopscotch has raised about $ 2 Mn in funding led by Nisa Godrej with participation of Singapore-based investor LionRock Capital, Skype co-founder Toivo Annus and Diapers co-founder and CTO Wei Yan.

The company the company plans to use the latest round of funding to boost its boost marketing efforts and enhance technology.

Founded 15 years back by two former Diapers.com executives Rahul Anand and Lisa Kennedy Hopscotch works on a flash sale model where it launches a new limited-time boutiques which last 96 hours, members receive a daily email revealing the latest boutiques. Currently it has a list of 400 odd niche international and domestic brands “with a focus on what moms want, rather than what is available to sell.

The store allows people to shop via Boutique, Category, Age, Calendar etc.

“We are providing mothers a new digital shopping experience, which was lacking in offline retailing. We are not a catalog e-commerce engine, but sell curated merchandise which moms won’t find in neighbourhood stores,” Hopscotch co-founder Anand said.

This is the first round of funding raised by Hopscotch, the company plans to reach sales of $ 4 Mn in the current fiscal.

LionRock Capital is operated by former Goldman Sachs senior executive Hari Kumar.

Recently hybrid retailer for kids and infant products, Firstcry had also raised Rs 92 Cr in funding led by Singapore’s Temasek Holdings, IDG Ventures & Saif partners. Babyoye, is yet another retailer which had investors like Helion Venture Partners, Accel Partners and Tiger Global backing. But just like any other ecommerce category, online kids products category also faces challenges as last year, Hushbabies.com was shut down by Lapis Marketing.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Online merchandise store for kids – Hopscotch raises $ 2 Mn from Nisa Godrej & Others-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Online merchandise store for kids – Hopscotch raises $ 2 Mn from Nisa Godrej & Others-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Online merchandise store for kids – Hopscotch raises $ 2 Mn from Nisa Godrej & Others-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Online merchandise store for kids – Hopscotch raises $ 2 Mn from Nisa Godrej & Others-Inc42 Media
Online merchandise store for kids – Hopscotch raises $ 2 Mn from Nisa Godrej & Others-Inc42 Media
You’re in Good company