Online Grocery Startup PepperTap Raises Seed Funding From Sequoia Capital

PepperTap, a hyperlocal grocery delivery service platform, raised an undisclosed amount of seed funding from Sequoia Capital to expand its business geographies and develop a significant brand to fit its customers’ daily call of work.

PepperTap is a location based platform strategically and plans to hire highly skilled team of 100+ employees across all verticals to scale its operations and aggressively market its product. The startup is also planning to create offline as well as online visibility of the brand by extending its presence to 10 cities including Delhi NCR, Mumbai and Bangalore.

It also has a mobile app which entitles more than 3000 downloads within 1.5 months of its operations. The company also witnessed transactions​ in triple digits within this short span of time.

Navneet Singh, Co-Founder, PepperTap said, “We plan to offer impeccable services across the country by offering best-on-demand grocery delivery brand. The funding will be directed towards building a resilient foundation for the company and expanding its orbit across Delhi NCR. We are looking out to carve our niche and then tap the bigger set of consumers for our brand by aiming at improving our user experience and innovative design to make grocery shopping faster, easier and convenient for our customers.”

Navneet Singh an IIM-Ahmedabad alumni and now co-founder of PepperTap has an extensive experience in verticals like financial services, transportation & logistics industries. Prior to PepperTap, Navneet established ecommerce focused reverse logistics company, NuvoEx. He also played a key role in acquisition of GharPay at Delhivery.

Incepted in 2014, Gurgaon-based PepperTap claims to be India’s mobile first hyperlocal grocery delivery platform that provides quick on demand grocery products at customer’s door step. It offers over 5000 unique products across categories that include grocery & staples, fruits & vegetables and household goods. PepperTap claims to deliver goods within 2 hours or at customer’s preferred time slots, within a single zone of 3 km radius.

Online grocery service stores like Bigbasket, Localbanya and ZopNow are scaling fast and emerging as the new ecommerce markets with venture backing. Earlier in the year online grocery retailer BigBasket had raised $15 Mn from Bessemer Venture Partners. Another startup working in the same domain Freshworld has recently raised funding from Kris Gopalakrishnan & IAN.