The company is panning to bring GenAI user applications to its smartphones in India by the end of the financial year 2024-2025
The initiative will majorly cover Xiaomi’s upper-mid range smartphones which are priced around INR 40K
Recently, Xiaomi reportedly launched Xiaomi 14T and 14T Pro smartphones with Google’s Gemini suite of GenAI features
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Days after launching its flagship-grade smartphone Xiaomi 14T, Xiaomi is now planning to bring generative AI (GenAI) user applications to its smartphones in India by the end of the financial year 2024-2025.
The initiative will majorly cover Xiaomi’s upper-mid range smartphones which are priced around INR 40K, Mint reported, citing sources close to the matter.
With this, Xiaomi aims to democratise GenAI features, which are so far limited to premium smartphones only.
Inc42 has reached out to Xiaomi for comments on the development. The story will be updated based on the response.
The development comes a few days after Xiaomi reportedly launched Xiaomi 14T and 14T Pro smartphones with Google’s Gemini suite of GenAI features including its AI photo editor and “circle to search” option.
It is pertinent to note that these features are already available in Google’s Pixel range of smartphones.
With this roll out, Xiaomi aims to give a neck and neck competition to other smartphone brands, including Apple, Oppo, Samsung and Google in terms of GenAI features.
“AI features in Xiaomi phones may also have been expedited by Oppo’s announcement of across-the-board generative AI features being added to all of its smartphones,” the sources told Mint.
As of July, Xiaomi continued to dominate the Indian smartphone market with 23% YoY growth in its shipments,with Samsung grabbing the third position, data from Counterpoint showed.
Meanwhile, the Competition Commission of India (CCI) recently accused smartphone brands, including Xiaomi and Samsung of collaborating with Amazon and Flipkart to exclusively roll out their products on these ecommerce platforms’ Indian sites in breach of antitrust laws.
Following that, Xiaomi wrote a letter to CCI, asking the authority to withdraw its report as it contained some sensitive company data, including model-wise sales.
Xiaomi India recently expressed its aim to ship 70 Cr devices, including smartphones, televisions, tablets, and connected devices, over the next decade.
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