News Corp., a New York based news house, has acquired FinDirect Services Pvt Ltd, the company behind financial planning startup BigDecisions.com. Co-founders of the Mumbai based company, Manish Shah (IIM-A alumnus) and Gaurav Roy (IIT-B alumnus) will now report to News Corp.’s Senior VP (strategy) Raju Narisetti.

The financial terms of the deal has been left undisclosed for now.

“Our latest investment builds on our abiding belief that a digital India needs more trusted, reliable and independent data,” said Robert Thomson, Chief Executive of News Corp. “BigDecisions.com will help Indians make the most important decisions by using accurate information tailored to their personal needs.  This platform will be high quality, privacy-protected and easy-to-use.”

BigDecisions, launched early in 2013, helps Indian consumers make smarter financial decisions through its interactive tools. The platform delivers unbiased information and analysis to consumers on financial topics and claims to have already helped 40,000 users make better-informed decisions.

News Corp is a media and information services company focused on creating and distributing engaging content worldwide. Besides this, the company is also involved in book publishing, cable network programming in Australia, digital real estate services, digital education, and pay-TV distribution in Australia.

News Corp in November acquired 25 per cent stake in real estate marketing portal PropTiger.com for $30 Mn.

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