Netflix leadership is considering rolling out paid password-sharing policies in India
According to the company, more than 100 Mn households share Netflix password
Talking about the pricing for the Indian market, Ted Sarandos, co-CEO said that India is a ‘big prize’
Netflix leadership is considering rolling out paid password-sharing policies in India, something the streaming giant is doing in Latin America and Canada. The consideration is, reportedly, in line with the company’s long-term vision for the country. Adding to this, Greg Peters, co-CEO, Netflix said, “It’s better for the business. Ultimately, it sets us up structurally to have more members to have a one-to-one relationship with.”
In Latin America and Canada, Netflix has already rolled out password-sharing policies and seen a significant impact on the number of subscribers. The company said that more than 100 Mn households stream through account sharing, which makes up 43% of the user base.