Nestasia Nets $8.35 Mn To Expand Its Home Decor & Lifestyle Play

D2C home decor and lifestyle brand Nestasia has secured $8.35 Mn (around INR 69.32 Cr) in an undisclosed funding round co-led by Susquehanna Asia VC and Stellaris Venture Partners, along with participation from a host of angel investors. 

The Kolkata-based startup plans to deploy the fresh proceeds to expand its team and offline store, venturing into new categories and brand building.

Founded in 2019 by Aditi Murarka Agrawal and Anurag Agrawal, Nestasia offers a curated selection of home decor and lifestyle products across six key categories. The brand claims to have processed over a million orders to date.

Over the past year, the startup has expanded its offline presence across six cities, with seven exclusive brand outlets. The company aims to open 30 stores by the end of 2025, deepening its presence in existing cities and expanding to newer ones.

“This funding empowers us to stay true to our mission to ‘Make Home Special’ by introducing fresh, on trend products, expanding our offline presence, and strengthening our brand connection with customers,” said Aditi Murarka Agrawal.

Nestasia plans to expand its product range across kitchenware, drinkware, cookware and appliances. It also aims to roll out new themed categories such as nest baby & kids for home products for children.

The startup competes against brands like Trampoline, The Purple Turtles, Chumbak and Urban Ladder in this segment. 

In 2021, Nestasia bagged $4 Mn in a Series A funding round led by Stellaris Venture Partners.

India’s home decor market is projected to grow at a CAGR of 4.14%, reaching $40.98 Bn by 2028, according to Research Markets.

According to Inc42 Plus Analysis, the online home decor market in the country is estimated to reach $5.4 Bn by 2025, at a CAGR of 20.4%. The total addressable market for D2C brands is expected to reach $100 Bn in 2025.

In recent years, a number of new-age startups have surfaced in India’s home decor industry, leveraging digital platforms and innovative business models to cater to evolving consumer preferences.

Some notable startups in this space include The Purple Turtles, Chumbak, HomeLane, and Vaaree.

In June, cross border B2B home decor brand Trampoline raised $5 Mn in a seed funding round co-led by Matrix Partners India and WaterBridge Ventures.

Prior to that, home furnishing startup Vaaree announced its plans to raise INR 20.78 Cr ($2.5 Mn) in Pre-Series A funding, with Bengaluru-based venture capital firm Capier Investments leading the round.

Besides, Livspace which achieved unicorn status in 2021, is also planning to relocate its headquarters back to India from Singapore within the next 9-12 months. The home renovation and interior platform is also aiming for a public listing in India by 2025 and is actively pursuing profitability by the end of the current financial year.