Nazara’s Publishing Division Partners With Four Indian Gaming Studios

Gaming unicorn Nazara Technologies has announced its partnerships with four Indian game studios to publish five casual and mid-core games in India.

In an exchange filing on Wednesday (December 20), Nazara said that this initiative is part of its new publishing division, focusing on promoting the ‘Make in India’ vision in the gaming sector.

The company is planning to publish ‘Gravity Shooter’ by Smash Head Studios, ‘World Cricket League’ from Wandermind Labs’, ‘Hacked: Password Puzzle’ by Pixcell Play and ATG Studios’ ‘Laser Tanks’ and ‘Paperly’.

Since its inception a month ago, Nazara Publishing has received a remarkable response from both Indian and international game developers, the company said in its statement. The Indian gaming major offers financial investment as well as comprehensive support, including mentorship, user acquisition, and live operations expertise. 

Nazara has allocated a substantial fund for the publishing division and aims to publish 20 games within the next 12 to 18 months by investing in a range of INR 1 Cr-INR 3 Cr per game.

Speaking on the new partnerships, Nitish Mittersain, joint managing director and chief executive of Nazara Technologies said that the Nazara Publishing division, enriched with innovative AI-led tools from the new Nazara SDK, is set to foster the growth and development of game creators.

As a gaming and sports media platform, the company has a footprint in India and other emerging and global markets such as Africa and North America. Over the last few years, Nazara Technologies has bolstered its offerings by making multiple strategic acquisitions in companies including NODWIN, SportsKeeda and others. 

Earlier this year, the company also increased its majority stake in mobile gaming studio Nextwave.

Nazara Technologies’ consolidated profit after tax (PAT) jumped 53% year-on-year (YoY) to INR 24.2 Cr in Q2 FY24 on an operating revenue of INR 297.2 Cr, which grew 13% YoY.

Recently, the company also raised a fresh capital of INR 510 Cr from investors including Zerodha’s Nikhil Kamath and SBI Mutual Fund. Speaking to Inc42, Mittersain had said that the company would invest the fresh funds in gaming studios capable of producing top-tier games tailored for both the Indian and global markets.

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