D2C Startup Vahdam India Raises INR 174 Cr In Series D

D2C Startup Vahdam India Raises INR 174 Cr In Series D

SUMMARY

The existing investors include a consortium of Sixth Sense Ventures affiliates, the Mankind Group Family Office, Infosys founder Kris Gopalkrishnan’s family office, Urmin Group and White Whale Ventures

Following this round of investments, the total funding raised by the company till date is over INR 290 Cr

The amount raised will be utilised to expand the company’s distribution - both online and offline, enter new geographies and foray into new complementary categories

As the pandemic triggers people’s interest in buying high-quality and trusted wellness products — be it teas, spices or superfoods — amid a surge in shopping via direct to consumer (D2C) brands which are creating a paradigm shift in consumer behaviour, native Indian wellness startup Vahdam India has announced it has raised INR 174 Cr in its Series D Round, led by IIFL AMC’s Private Equity Fund.

Currently, India stands fourth on the tea exports list after Kenya (including neighbouring African countries), China and Sri Lanka. India is the second-largest producer of tea but around 80% of the tea produced in India is consumed domestically.

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