Must Reads Of The Week: 6 Articles You Shouldn’t Miss Out On [11 May – 16 May]

We bring to you this week’s must reads, your weekly resource of some of the curated articles from around the web

The Data Used To Evaluate Marketplace Traction

Ever wondered how investors and venture capitalists make decision to invest in startups, is it their potential or their user base or maybe both. Versionone, which is a VC firm who has startups like angelList, indiegogo and wattpad in its portfolio has come with a meticulous list what parameters are taken into a consideration before investing. For instance, to get a sense of product-market fit total number of downloads and users count as a factor just like sources of traffic for users in another.

Read here to get your hands on all those factors.

The Future of Digital Advertising Is Changing Tremendously

Advertising has kept up its pace with change in technology. With ads being popped up now and then on facebook or mobile’s screen, they need to have something to be of use, relevance. Facebook has passed the idea of feeding irrelevant ads to users which led to target advertising, where a user’s activity, like and dislikes are mapped and ads are tailor-made that way.  A whole plethora of ad-tech companies have risen up to fill in the rest of the web’s inventory, but no dominant player has emerged until now when Verizon acquired AOL for its monetizing need through advertisements.

Read here to get a glimpse of future of advertising.

Everything About Elon Musk And His Dream, His Company SpaceX Which Almost Killed Tesla

Elon Musk, renowned entrepreneur behind SpaceX and Tesla Motors has made round of success in his earlier life as well. The article tells about how he started with Zip2 in 1995 and ventured into other sectors as well. This restlessness out of curiousity make him a success in every venture. There were times when he hit rock bottom, Tesla running out of cash, SpaceX not taking and more.

Read here to know it all about Elon Musk

A Brief History Of AOL

America Online, popularly know as AOL is New York based mass media company in New York which invests in brands and web sites. The company is being acquired by Verizon for $4.4 Bn.

At the dawn of internet in 1990s AOL came up with first online service of parents and within 3 years its user base grew to 10 Mn. After this, it launched various services, AOL video, AOL news, Xdrive to name a few.

Read here to know entire history of AOL in brief

Hiring Using Video Selfies Is Different And Effective Unlike Convention Hiring Methods

Conventional methods like a telephonic interview, a skype call are often tedious and not effective as the face-to-face interview which needs a lot of time to conduct. Former methods don’t give an insight about the candidate as there can be loss of information in doing so. Breaking all those conventional ways frankly.me, the video selfie startup has come with an innovative way of hiring using its own platform as video selfie has its own benefits.

Read here for the full story.

Rahul Yadav, A CEO Everyone Should “Look Up” To

Rahul Yadav has been making rounds everywhere, be it for his resignation or taking it back or allotting his shares to employees. Here are thoughts of an employee from housing.com who idealizes Rahul Yadav enlisting his qualities and why he is a CEO everyone should “look up” to.

His qualities to name a few are, optimistic, visionary, respectable, fun loving and more.

Read here for the full story.

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