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We are back with this week’s Must Reads, your weekly dose of must read articles from Inc42 and resources around the world.

Let’s have a look at the articles that you shouldn’t miss out on this week.

Effective Guide To Succeed As An Entrepreneur

In this article James Altucher, lists down few points, which he believes are important for an entrepreneur to succeed. According to him the important rule is to have a customer before you start your business. He even states the that, the rule which people usually say i.e. “Execution is important” is fake. “That’s not really true either. Execution is useless. It’s a commodity,” he says.

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Checkout this article, and see what James Altucher suggests entrepreneurs. 

Why Uber is Set to Disrupt Amazon (and Other Tech Trends)

Understanding the shifts in technology and the direct impact to consumer behavior should be on the minds of any entrepreneur whether large or small. This article is a transcript of Scott Galloway, Clinical Professor of Marketing at NYU Stern and L2 founder, at the DLD15 Conference centered on the future of business and the four “horsemen” in the lead — Apple, Amazon, Facebook, and Google.

Checkout the complete article here.

Why is it important to test your startup idea?

This article discuss various considerations which are recommended for startups, and needs evaluation before starting a business. According to the author of this post, Dave Nevogt is the co-founder of Hubstaff, “It’s an unfinished list that took almost eight years to develop, and I wish I spent more time with it when I was developing my business concept.”

Checkout the article and let us know what you think about this. 

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