Mobikwik Partners With Café Coffee Day To Spread Its Wings in Offline Market

MobiKwik, India’s leading Mobile Wallet has entered into a partnership with India’s leading retail chain of coffee cafés, Café Coffee Day (CCD) to enable its customers make payments through the MobiKwik wallet across all its outlets in India.

This is the first serious push that a mobile wallet service has made to enable digital transactions with an offline merchant of the size and scale of Café Coffee Day. CCD has over 1500 outlets across the country.

With this partnership, MobiKwik users will now be able to walk into their nearest CCD outlet and conveniently pay for their purchases, without having to worry about carrying cash or cards. For CCD it means enabling access for 15 million MobiKwik users, most of them youth, who prefer to use their mobile wallet for making all kinds of purchases.

MobiKwik has integrated the wallet at the Café Coffee Day outlets in an innovative manner, keeping in mind the needs of the Indian customers. Here is How the Integrated Wallet Works:

The customer selects MobiKwik wallet as his preferred payment option at the payment counter.
The person handling the counter asks for the customer’s mobile number and keys it into the POS( point of sale) of CCD.
The POS generates a bill and an OTP (One Time Password) is sent to the customer’s mobile number via SMS.
Finally, The OTP is punched in the POS and a bill paid confirmation is generated.

No app is required during the payment process and customers who use feature phones / regular mobile phones can easily pay at the Café Coffee Day outlets.

Started in 2009, MobiKwik is a leading mobile wallet service provider and claims to have over 15 Mn registered users. It has partnered with more than 20,000 businesses across e-commerce, such as BookMyShow, Domino’s Pizza, eBay, HomeShop18, Infibeam, Jabong, MakeMyTrip, Naaptol, Pepperfry, redBus, Snapdeal, ShopClues, TastyKhana and Yepme.

Bipin Preet Singh, Founder and CEO, MobiKwik said, “We are making a big push towards integrating offline retail outlets with the MobiKwik wallet starting this year. The idea is to make wallet payments ubiquitous across offline stores and to reduce our customers’ dependence on cash across as many use cases as possible. This is a milestone in that journey. We want to make sure that in the next few years, MobiKwik wallet is accepted at each and every ‘Kirana’ store, chemist shop and restaurant in India,” Bipin further added.

Earlier, Mobikwik was making headlines that it was in advanced discussions with a clutch of private equity investors as well as strategic investors to raise $80-100 Mn.