Meet The 20 Startups From Google India Accelerator For Women Entrepreneurs

Google India has selected 20 startups as part of its second cohort of the Google for Startups Accelerator Women Founders initiative. 

Google India received more than 300 applications for its accelerator programme. The initiative will offer mentorship, advice to the selected women-led startups and support to these ventures in hiring talent and tapping networking opportunities.

The three-month-long programme will target startups from all sectors, including, but not limited to, healthcare, education, finance, and ecommerce.

“The Google for Startups Accelerator: Women Founders program is designed to enable women entrepreneurs in India who are using technology to solve complex problems and are making a  positive impact on society…,” said the program manager for Google for Startups Accelerator (India), Paul Ravindranath G.

In a statement, Google India said that the initiative is part of its larger effort to improve the representation of women across various strata of India’s digitally trained workforce. 

Earlier last year, Google unveiled its maiden cohort of 20 startups under its Google for Startups Accelerator Women Founders initiative. In 2022, the selected applicants covered a diverse range of such domains, from AI-powered diagnostic tools for healthcare to a platform for rural artisans to sell their products online.

Here’s the list of the women-led startups that made it to the second cohort of Google India’s Startups Accelerator Women Founders programme:

Aarogya AI

Founded In: 2019

Headquarters: Bengaluru

The brainchild of Praapti Jayaswal and Avlokita Tiwari, Aarogya AI leverages genomics and artificial intelligence (AI) for precision diagnosis of antimicrobial resistance (largely drug-resistant tuberculosis).

The healthtech startup is backed by genomics giant Illumina, Biotechnology Industry Research Assistance Council (BIRAC), and Info Edge, among others. 

AiBorne Tech

Founded In: 2020

Headquarters: Delhi-NCR

AiBorne Tech is a SaaS startup that deploys generative AI to help enterprises convert paper-based workflows into mobile apps. 

With a dedicated no-code interface, the platform runs user input through AI and helps enterprises build apps in minutes to make remote inspection possible. It also claims to streamline the process of SOP management, task assignment, and overall operations.

Bare Necessities

Founded In: 2016

Headquarters: Bengaluru

Bare Necessities is an ecommerce platform that sells eco-friendly and zero-waste alternatives across personal care, lifestyle and homecare segments. 

BHyve

Founded In: 2022

Headquarters: Mumbai

BHyve is a SaaS platform that leverages AI to streamline and organises silos of knowledge within an organisation. Employing a gamification approach, the startup enables employees to access and search tacit knowledge of their entire organisation within seconds, which, in turn, boosts productivity and efficiency.

Chaos Genius

Founded In: 2021

Headquarters: California, Bengaluru

Chaos Genius is a DataOps observability platform that helps enterprises reduce their data warehouse costs and optimise query performance.

The SaaS platform’s proprietary technology uses query patterns to analyse Snowflake workloads and weeds out inefficient queries. It also offers intelligent recommendations that provide more visibility into an enterprise’s Snowflake footprint to reduce associated expenses.

Enlite

Founded In: 2017

Headquarters: Mumbai

Enlite is a deeptech startup that claims to be the world’s first operating system to help owners monitor, manage and monetise real estate. The company’s offerings include a device that helps monitor air quality index, building temperature, and security, among others. 

Fandrum

Founded In: 2019

Headquarters: Delhi NCR

Fandrum is a fan-centric social media platform that matches users with communities of their choice using psychographic analysis. The platform claims to help celebrities ‘harness’ the collective power and influence of their fans via a single platform. 

GoCodeo AI

Founded In: 2023

Headquarters: Bengaluru

GoCodeo is an enterprise tech platform that leverages AI to automate software testing. The startup’s offering integrates contextual understanding, code intelligence, and generative AI to generate ‘smart tests’ to automatically detect bugs and code errors for developers.

Karya

Founded In: 2021

Headquarters: Bengaluru

Operating on a marketplace model, Karya connects the country’s economically disadvantaged population in rural India to companies looking for data annotation services for AI/ML models. Deploying its 30,000-strong Karya network, the startup claims to have completed more than 30 Mn tasks on its platform since its inception. 

LetsEndorse

Founded In: 2014

Headquarters: Bengaluru

LetsEndorse offers a full-stack horizontal platform comprising both web and mobile products to enable micro-entrepreneurs to expand their offerings to the hinterlands through partnerships with grassroots organisations and local governments.

LetsEndorse also claims to facilitate development capital through large-scale philanthropy, CSR investments and venture capital and international finance to help scale smaller ventures in India’s far-flung areas.

Match My [Talent]

Founded In: 2017

Headquarters: Delhi-NCR

Match My [Talent] is a one-stop shop for talent discovery and management. Employing data mapping, AI and natural language processing (NLP), the platform aims to connect artists with entertainment companies and enable artist-to-artist collaborations through an online platform. 

Metamagics

Founded In: 2008

Headquarters: Pune

Metamagics offers an end-to-end platform for connected, preventive and proactive organ transplant care. It offers a plethora of role-specific apps that cover organ transplant management from pre- to post-transplant stages.

Now&Me

Founded In: 2018

Headquarters: Delhi-NCR

Now&Me is a platform that allows users to find mental health experts at the click of a button. Users can scroll through doctors and self-improvement gurus listed on the platform and can then quickly chat with the latter at affordable prices. 

PMaps

Founded In: 2011

Headquarters: Mumbai

PMaps is a visual-based assessment platform that helps its clients measure the skill and personality of applicants for entry-level jobs. Comprising a team of seasoned psychologists, statisticians, and IT experts, the startup measures the personality of a job-seeker through pictures, which, it says, is 3X faster than traditional assessments. 

SilverGenie

Founded In: 2020

Headquarters: Delhi-NCR

SilverGenie is an end-to-end platform that offers advanced and holistic healthcare services for senior citizens. It allows elderly citizens to acquire the services of trained critical care nursing staff and care attendants. 

Spark Studio

Founded In: 2020

Headquarters: Bengaluru

Spark Studio offers live online communication, music and art classes for kids between 5 and 15 years of age. Leveraging AI tools, the startup boasts of a slew of exports and artists from around the country to teach extracurricular activities in a more engaging fashion.

Study At Home

Founded In: 2018

Headquarters: Varanasi

Study At Home is an edtech startup that sells courses related to skill development, academic as well as other competitive exams at competitive monthly subscription prices. It claims that its Android-based learning tools do not require internet connectivity and retails its products across three categories namely video lectures, ebooks and AI-enabled test series.

Synapsica Healthcare

Founded In: 2019

Headquarters: Bengaluru

AI-Powered Synapsica Healthcare is a teleradiology startup that automates diagnostic radiology workflows and reporting. Its products generate illustrative preliminary reports with annotated and tabulated measurements of diagnostic reports, saving a major chunk of radiologists’ time in the process. 

Syntellect

Founded In: 2019

Headquarters: Mumbai

Syntellect is a full-stack fintech startup whose offerings include a software stack to assess the worthiness of the underserved populace. Its offerings also include a backend technology platform for micro-entrepreneurs and the affordable housing customer segment. 

Its products help lenders overcome challenges such as misguided loan eligibility, inaccurate borrower representation and credit exclusion. 

TekUncorked

Founded In: 2019

Headquarters: Delhi-NCR

TekUncorked is a deeptech startup that has developed a low-voltage Internet of Things (LVIoT) platform to check the health of grid infrastructure in real-time. The platform claims to make the electricity distribution grid smart to eliminate grid losses. 

TekUncorked also claims to forecast and mitigate related risks and threats and provides deeper insights into power quality, load management, demand forecasts and the health of grid assets.