magicpin Clocks 1.5 Lakh Daily Food & Logistics Orders On ONDC

Hyperlocal delivery startup magicpin said that it is clocking 1.5 Lakh daily food and logistics orders on the state-backed Open Network for Digital Commerce (ONDC).

In a statement, magicpin said that the number of orders on its platform surged 1500X in the past 16 months to 1.5 Lakh from 100 orders in May 2023. 

It also said that the number of restaurants under its belt surged to 70,000 at the end of September 2024 as against 22,000 when it made its debut on ONDC in March last year. 

“In the last 15 months, we have touched double-digit market share in major cities, with more than 10% market share in key markets like Delhi or Bengaluru in terms of overall food delivery. At the same time, we are thrilled with magicpin’s success on ONDC, where we have reached 1.5 Lakh daily orders for food delivery and logistics on the network…,” said magicpin cofounder and CEO Anshoo Sharma.

Sharma said magicpin fulfils 90% of food orders from major buyer apps such as Paytm, Tata Neu, and Ola. He added that the company plans to onboard 1 Lakh new restaurants and cloud kitchens on ONDC.

“We offer a great assortment, demand-side integration, and competitive price points that benefit both customers and merchants alike,” the CEO Sharma while elaborating on magicpin’s unique selling proposition.

Founded in 2015 by Sharma and Brij Bhushan, magicpin started off as a restaurant discovery and user savings platform. Later, the company became one of the first platforms to join ONDC and assist sellers and restaurants in adopting the open protocol. 

magicpin has been working to scale its operations on the back of the increasing popularity of ONDC. Earlier this year, the company said that it would invest INR 100 Cr to bolster its presence on the state-backed network, offer incentives such as zero commission, and free home delivery for customers.

Besides, the company also offers SaaS tools to buyer apps. In March this year, the hyperlocal delivery startup also forayed into the logistics aggregation space with the launch of its new vertical Velocity, and caters to brands such as KFC, Burger King, IGP, among others. 

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