Logistics SaaS Startup Pidge Raises $3 Mn Funding To Scale Product Offering

Gurugram-based logistics SaaS startup Pidge has raised $3 Mn in a Pre-Series A round of funding led by Mountain Partners, with participation from existing investor Indian Angels Network (IAN).

Pidge plans to deploy the fresh funding towards scaling up its logistics SaaS offering, Mint reported. The latest funding round comes nearly two years after IAN invested $1 Mn in the logistics SaaS startup in 2021. Before raising investor capital, Pidge’s founders invested $2 Mn themselves.

Founded in 2019 by Ratnesh Verma and Rushil Mohan, Pidge is a B2B logistics startup. It operates across five cities in the Delhi-NCR region – Delhi, Noida, Faridabad, Gurgaon and Ghaziabad. 

Pidge’s website claims to have enabled 5 Mn+ deliveries and onboarded 300K+ users.

The startup offers three key products – order management, order tracking and communication management. Pidge allows enterprise users to manage their orders effectively via its management platform. Further, the startup’s proprietary algorithms in real-time order clubbing and dynamic batching ensure minimised lead times.

Pidge’s order tracking system uses a proprietary tracking technology, which allows users to track their riders in real time. This also allows businesses to achieve maximum first-time delivery success, reducing the need for multiple delivery attempts and RTO in the case by reducing delivery failure, thus saving reverse logistics costs.

The startup also leverages its micro-fulfilment centres (Pidge Houses) for faster and better-controlled deliveries. Lastly, the startup’s communication management system allows users to effectively communicate with their customers about deliveries, further improving first-time delivery success.

Pidge competes in the highly competitive Indian logistics market, with players such as Shiprocket, Pickr, Shipyaari, and FarEye. 

India’s logistics SaaS and software solutions startups raised $765 Mn between 2014 and February 2023, according to Inc42 data. Recent funding activity in the segment includes digital freight management startup Freightify raising $12 Mn in its Series A round of funding from Sequoia India, TMV and Alteria Capital, among others.

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