Lightbox VC-Backed Femtech Brand Nua Nets INR 35 Cr To Expand Its Retail Portfolio

Femtech D2C brand Nua has raised INR 35 Cr (around $3.9 Mn) in a Pre-Series C funding round led by Mirabilis Investment Trust.

The round also saw participation from a host of investors, including Colgate Palmolive’s Samir Singh and Shuchi Kothari, director at DSP family office.

The Mumbai-based startup plans to deploy the fresh capital for retail and product line expansion across marketplace, quick commerce and offline stores. 

“We reached an important milestone by becoming profitable in Q2, crossed INR 100 Cr net revenue ARR in Q3 and are now on track to reach INR 150 Cr net revenue ARR in the next quarter. The capital raised in the current round will accelerate our journey to achieving the growth milestones we have set for ourselves,” Nua cofounder and chief executive officer Ravi Ramachandran said.

The company claims to have raised $21.5 Mn  (around INR 188 Cr) so far from investors, including Lightbox VC, Kae Capital, actress Deepika Padukone and former global president of Unilever, Vindi Banga.

Back in 2021, the startup raised $7.1 Mn in a Pre-Series B funding round.

Founded by Ramachandran and Abhishek Ramanathan in 2017, Nua offers women’s health and hygiene products including sanitary pads, cramp comfort, foaming intimate wash, period nutrition drink mix and more. 

The startup also claims to have expanded its product line in the past 12 months, by launching extra long night pads, disposable period underwear, menstrual cups and post-partum products.

Nua sells its products via its own website as well as ecommerce marketplace like Amazon, Flipkart, Zepto and more. It competes with the likes of Plush, Azah and Carmesi among others.

This development comes at a time when India’s femtech space is getting a lot of traction from the investors.

For instance, last year femtech brand Laiqa Wellness raised INR 15 Cr ($ 1.8 Mn) in its seed funding round from IvyCap Ventures. 

In September last year, women-focused wellness startup Newmi Care also raised $1.5 Mn (about INR 12.6 Cr) in a seed funding round led by Sprout Venture Partners.

In October, The Good Glamm Group completed the acquisition of D2C feminine hygiene startup Sirona by infusing INR 450 Cr ($60 Mn) for the remaining 49.42% stake in the company.

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