SUMMARY
It's our first end-to-end shopping experience that shows the potential for chat-based commerce through messaging: Zuckerberg
During RIL’s AGM earlier this year, the end-to-end shopping experience was announced
Paid messaging is another opportunity that Meta is starting to tap into
Three months after unveiling the Reliance-owned Jio and Meta-owned WhatsApp partnership for an end-to-end shopping experience, Meta founder and CEO Mark Zuckerberg said that JioMart on WhatsApp in India is going to be a big opportunity for the paid messaging market.
“We also launched JioMart on WhatsApp in India and it’s our first end-to-end shopping experience that shows the potential for chatbased commerce through messaging. Between Click-to-Messaging and paid messaging, I’m confident that this is going to be a big opportunity,” Zuckerberg said while speaking at Meta Q3 earnings call about paid messaging.
As shared by him, paid messaging is another opportunity that Meta is starting to tap into. While it continues to grow quickly, it is, however, growing from a smaller base.
“We’re putting the foundation in place now to scale this with key partnerships like Salesforce, which lets all businesses on their platform use WhatsApp as the main messaging service to answer customer questions, send updates, and sell directly in chat,” he added.
During the 45th annual general meeting of Reliance Industries Ltd (RIL), Isha Ambani, the chairperson of Reliance Retail, announced the new feature which enables JioMart customers to browse through the entire catalogue, add items to cart, and most importantly make the payment on WhatsApp itself.
“The JioMart on WhatsApp experience furthers our commitment of enabling a simple and convenient way of online shopping to millions of Indians,” Reliance Industries Limited CMD Mukesh Ambani said during the AGM.
The partnership between RIL and WhatsApp parent Meta was first announced in 2020 when Meta (former Facebook) invested $5.7 Bn (INR 43,574 Cr) in Reliance Jio and acquired a 9.99% stake in the company.
Until the new feature was announced earlier this year, consumers could only browse JioMart’s products through WhatsApp, but were unable to make payments using the messaging app.
However, now consumers while shopping on JioMart through WhatsApp, can pay via WhatsApp Pay, as well, opt for ‘Cash on Delivery’ and other payment methods.
