JioMart Customers Surge 9X Since Launch On WhatsApp In 2022: Isha Ambani

JioMart Customers Surge 9X Since Launch On WhatsApp In 2022: Isha Ambani

SUMMARY

Digital and new commerce businesses revenue reached INR 50,000 Cr in FY23, accounting for a fifth of Reliance Retail’s revenue, Isha Ambani said

Ambani attributed the growth in the new commerce business to Reliance Retail’s omnichannel capabilities

She said that the company has invested over $10 Bn in the last two years, focusing on integration, growing in-house brands, and improving supply chain

Calling the launch of JioMart on WhatsApp a huge success, Reliance Retail executive director Isha Ambani said the ecommerce vertical has seen a 9X rise in customers since its launch on the Meta-owned messaging app.

“The launch of JioMart on WhatsApp has been a phenomenal success with 9X growth of JioMart customers on WhatsApp since launch in 2022,” Ambani said while addressing the shareholders at Reliance Industries Ltd’s (RIL’s) annual general meeting.

Last year, Reliance took its partnership with WhatsApp a notch higher to provide an end-to-end shopping experience for JioMart customers under which they can browse through JioMart’s entire grocery catalogue, add items to cart, and make the payment on WhatsApp itself.

Overall, the sales of digital and new commerce businesses surged in the financial year 2022-23 (FY23), reaching INR 50,000 Cr.

“Our digital and new commerce sales contributed ~ INR 50,000 cr, accounting for a fifth of revenues. We have invested over $10 Bn in the last two years, focusing on integration, growing in-house brands, and improving supply chain,” Ambani said.

She attributed the growth of the new commerce business to its omnichannel capabilities.

The company has built retail business on principle of ‘4 Cs’ – collaboration, consumer engagement, creativity, and care, Ambani said, adding that Reliance Retail has partnered with 30 lakh merchants to serve 98% of India’s PIN codes.

Reliance Retail owns brands such as JioMart, AJIO, Netmeds, and Trends, among others. Its consumer-facing retail businesses sell items ranging from footwear to electronics and from apparel to grocery.

In its grocery business, Reliance Retail sold over 18 Lakh metric tonnes of groceries during the year. It sold nearly 5 Lakh laptops and over 23 Lakh appliances and 50 Cr garments in the year.

“AJIO had yet another strong year, with its catalogue size crossing 13 lakh options,” Ambani added.

Reliance Retail’s net profit surged 18.8% year-on-year (YoY) to INR 2,448 Cr in Q1 FY24, compared to INR 2,061 Cr a year ago. Revenue from operations zoomed 20.5% YoY to INR 62,159 Cr in Q1 FY24 as against INR 51,582 Cr in Q1 FY23.

Qatar Investment Authority recently invested $1 Bn in Reliance Retail for an 1% equity stake, at a pre-money equity value of INR 8,28,000 Cr.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

JioMart Customers Surge 9X Since Launch On WhatsApp In 2022: Isha Ambani-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

JioMart Customers Surge 9X Since Launch On WhatsApp In 2022: Isha Ambani-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

JioMart Customers Surge 9X Since Launch On WhatsApp In 2022: Isha Ambani-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

JioMart Customers Surge 9X Since Launch On WhatsApp In 2022: Isha Ambani-Inc42 Media
JioMart Customers Surge 9X Since Launch On WhatsApp In 2022: Isha Ambani-Inc42 Media
You’re in Good company