In An Industry First Move, Jio Bundles Swiggy Lite Subscription With Recharge Plan

SUMMARY

The Jio-Swiggy Festive prepaid plan offers Jio customers a free three-month subscription to Swiggy One Lite when they recharge their accounts

Swiggy launched Swiggy One Lite, a cheaper version of its subscription plan Swiggy One, last month

While partnerships between telecom providers and content platforms are quite common, this collaboration between a telecom company and a food delivery service sets a new precedent

Telecom giant Jio has introduced an innovative prepaid plan, the Jio-Swiggy Festive prepaid plan, which will offer Jio customers a free three-month subscription to Swiggy One Lite when they recharge their accounts.

“With this recharge, Jio prepaid customers can enjoy seamless connectivity and have great time with friends and family using Swiggy’s on-demand free delivery benefits across food, grocery and other categories,” Jio said in a statement.

Swiggy launched Swiggy One Lite, a cheaper version of its subscription plan Swiggy One, last month. Swiggy One Lite offers benefits, including free deliveries, exclusive offers, and discounts at a launch price of INR 99 for three months.

Jio’s INR 866 plan offers customers a daily data allowance of 2 GB, unlimited voice calls, and an extended 84-day period of 5G data usage.

Using the Swiggy One Lite subscription, customers can avail up to 10 complimentary home deliveries (for food orders exceeding INR 149) and 10 free Instamart deliveries (for orders surpassing INR 199). Furthermore, customers will not be subjected to surge fees for these deliveries.

While partnerships between telecom providers and content platforms are quite common, this collaboration between a telecom company and a food delivery service sets a new precedent.

This new partnership within the broader Swiggy One program is expected to enable the foodtech giant to enhance its platform’s monetisation, especially as Swiggy faces competition from Zomato in the Indian food delivery market.

Last week, Zomato reported its second consecutive profitable quarter, posting a profit after tax of INR 36 Cr. While Swiggy is yet to report its financial statements for FY23, it reported a loss of INR 3,628.9 Cr in FY22.

Swiggy CEO Sriharsha Majety, earlier this year, claimed that the company’s food delivery business achieved profitability (without factoring ESOP costs) as of March 2023.

Amid all these, Swiggy is reportedly eyeing a public listing next year.

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