The media reports and the current homepage display of the IRCTC Ecommerce arm have created doubts that the year old venture has seized its operations . But according to new reports, IRCTC has denied any such move calling it a routine exercise.
Yesterday, NBW had reported that the website is not functional from a past few days and even the contact channels are non – responsive.
Last year IRCTC had announced its plans to enter ecommerce by using a white label model and had partnered with Yebhi for the same. It is worth noting that, IRCTC has not renewed its contract with Yebhi, this was well accepted as in a recent interview IRCTC Joint GM Sunil Kumar had mentioned that their agreement with Yebhi will end this year.
“The partnership was based on the assumption that Yebhi will benefit from the huge traffic on the IRCTC site, especially from small towns. Though we were successful in getting some traffic, we didn’t get the expected conversion rates,” said Manmohan Agarwal, CEO, Yebhi.
The website offered products like mobile phones, electronics, home and kitchen products, and much more.
According to a source, space meant for promoting Yebhi’s products was given to other advertisers, a key reason for trouble between the two parties.