IPL Fever Is On: Times Internet Launches Gocricket, Paytm Ties Up With Pepsi For A Marketing Campaign

IPL Fever Is On: Times Internet Launches Gocricket, Paytm Ties Up With Pepsi For A Marketing Campaign

Times Internet has launched a cricket portal www.gocricket.com, a news destination with original, editorial content, deeply integrated video features, and a rich, cross-platform experience. It will allow visitors to watch matches live on the website.

Gocricket will be available on multiple digital platforms – web, iPhone, Android, iPad, and WAP, readily enabled for featured phones and low bandwidth users as well.

When Pepsi IPL begins, the website will also feature a video score-card, with real time video clips integrated into the scorecard. It will offer original cricket reportage along with photos, videos, cricket records and trivia.

Gocricket aims to be the most comprehensive web and mobile cricket destination, offering a multimedia experience. The portal includes each and every minute detail of cricket world, be it the comments of cricketers, the videos, the polls and the rankings.

One of the most interesting feature going to be introduced by Gocricket is that all the content will be reviewed by India’s leading cricketer Saurav ganguly, after his association with Gocricket as a guest editor. Sourav Ganguly on his part states, “I am extremely happy to be associated with go cricket.com and be involved as a guest editor. We will bring cricket news to you like never before. Stay with us”

Recently, Paytm has tied up with Pepsi for a marketing campaign “Is T20 season harr koi jeetega”. A new TV ad featuring Bollywood star Ranbir Kapoor will also be launched which will be promoted during IPL season.

Apart from this, Paytm has also announced a mega shopping festival starting from April 16th, during which it will be giving away shopping vouchers worth up to Rs 2 lakh to lucky shoppers along with guaranteed cashbacks. It will also be introducing several IPL merchandise on its mobile marketplace that includes IPL teams branded t-shirts, caps etc. Lucky Paytm customers will also get a chance to chat with cricketers Gautam Gambir and Dinesh Karthik.

This is just beginning, stay tuned for more updates on how IPL will influence the digital world.

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Inc42 Staff
Inc42 Magazine is an online startup magazine that covers some of the best startups and entrepreneurs in the India ecosystem. We also feature numerous guest posts and resources by leading experts from across the industry, including many from the Silicon Valley and Bay Area.
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