InMobi’s Roposo Turns To Social Commerce To Solve Short Video Monetisation

InMobi’s Roposo Turns To Social Commerce To Solve Short Video Monetisation

SUMMARY

Roposo senior VP Mansi Jain said the platform is going from focussing on creator or influencer-led commerce to social commerce where anyone can sell or resell products

In its new avatar, Roposo will look to replicate the social commerce model popularised by Meesho before the latter pivoted to a marketplace model

Roposo has stopped new user signups and existing users cannot edit or post content, even though the app and website are still functional

InMobi-owned Roposo is in the process of moving to a social commerce model and broadening its focus on short videos beyond the creator economy.  In its new avatar, Roposo will look to replicate the social commerce model popularised by Meesho before the latter pivoted to a marketplace model. Mansi Jain, senior vice president and general manager of Roposo, told Inc42 that the platform is pivoting from a creator or influencer-led commerce model to social commerce where anyone can sell or resell products within their circle of influence. “Roposo in its current form was purely driven by influencer and brand collaborations, where the users could consume content and shop directly from the app, while the order fulfilment was being done by us. However, we are now making it more interactive with users using GenAI tools to sell products online,” Jain told Inc42.“We have realised that just short-form content will be extremely challenging to monetize in the wake of increasing streaming costs, server expenses and influencer charges. Ecommerce industry growth in particular that of quick commerce platforms has also led to many players now strategising ways to engage audiences/ users and which is why video commerce will be crucial,” VerSe CEO Umang Bedi told Inc42 earlier. 

Currently in a transitional phase, Roposo has stopped new user signups and existing users cannot edit or post content, even though the Roposo app and website are still functional. 

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