Indian Cricketer Hardik Pandya Invests In D2C Startup Yu

Indian Cricketer Hardik Pandya Invests In D2C Startup Yu

SUMMARY

Yu and Hardik inked an agreement to promote the brand in India and across the globe

The startup claims to earn 40% of its sales from online channels, 10% from exports and the remaining 50% is equally divided between offline and online channels

It said that in Q1 FY24, it is selling about 2 Mn units and clocking revenue of INR 14-15 Cr. It also claims to be scaling at a rate of 75% quarter-on-quarter (QoQ)

D2C food startup Yu has secured equity investment from Indian cricketer Hardik Pandya. The cricketer also has joined the startup as its brand ambassador. 

As part of the deal, Yu and Hardik inked an agreement to promote the brand in India and across the globe.

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