India Takes On Flipkart, Amazon With Government E-Marketplace For Consumers

India Takes On Flipkart, Amazon With Government E-Marketplace For Consumers

SUMMARY

The government e-marketplace likely to be opened up for consumers in India

Currently only government bodies and PSUs can procure products on GeM

Over 266K sellers and service providers are selling on the platform

Indian government is reportedly planning to open up its e-marketplace, GeM, to individual buyers and private entities. This step will make GeM similar to ecommerce companies such as Amazon and Flipkart, who will then have to compete with a government-promoted ecommerce marketplace. 

“We will set a benchmark for online marketplaces. We plan to make it an ideal platform,” a government official reportedly said. 

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