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IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications has acquired mobile messaging startup TxtLocal for up to $16.6 Mn or INR 102.1 Cr. in a cash-and-equity deal.

Based in Chester and Malvern TextLocal is a mobile communications company focused on enabling SMBs to harness the capabilities of mobile messaging. It has served over 120,000 businesses, including customers such as Debenhams, Paddy Power, Greenpeace, Groupon and P&O Ferries

 IMImobile has identified significant opportunity to leverage its global footprint to introduce TextLocal’s messaging platform to new international markets, industries and clients.

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With its services being delivered in over 60 countries in Europe, the Americas, MEA and India, IMImobile helps its clients to engage and transact with their customers more efficiently through smarter mobile engagement. The company’s solution allow customers to use mobile as a channel to create new revenue streams, as CRM and customer engagement channel and as a channel to improve business operations.

Post-acquisition, TextLocal’s mobile messaging platform will be integrated with IMImobile’s core infrastructure

Jay Patel, CEO of IMImobile commented, “We are very pleased about the acquisition of TextLocal. The acquisition will allow us to target the small and medium sized business segment that we don’t currently serve and expand our cloud based mobile messaging offering. We look forward to working with the entire team and we will be integrating TextLocal into the Group over the next six months.

Furthermore, TextLocal and its customer base will benefit from IMImobile’s capabilities of delivering multi-channel customer engagement and mobile payments solutions that work in synergy with TextLocal’s innovative features such as mobile vouchers and ticketing. 

Based out in London with offices in Hyderabad, Atlanta and Dubai, IMImobile’s key customers include Vodafone, O2, Telefonica, Aircel, Airtel, BSNL, AT&T, MTN, France Telecom, Centrica, Coca-Cola, Universal Music, Tata, the AA, the BBC and major financial institutions.

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