How To Improve Your App’s Retention

User retention is always at the center of discussion among growth marketers, product & business managers. While acquiring a user is tough, but retaining them is a real test of your team’s collective abilities.

Refer this tweet which highlights how most apps lose 80% users within first 3 days.

While you may have to accept this as a hard fact, but this data can look even worse if you don’t handle the customer lifecycle well by continuing to engage/communicate with them with the right messaging.

Here is a basic communication plan one must follow to manage the attrition, before the probability of permanent churn becomes higher.

Don’t forget the capture the email ID from Get.Accounts (Android only)

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