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How To Improve Your App’s Retention

How To Improve Your App’s Retention

User retention is always at the center of discussion among growth marketers, product & business managers. While acquiring a user is tough, but retaining them is a real test of your team’s collective abilities.

Refer this tweet which highlights how most apps lose 80% users within first 3 days.

While you may have to accept this as a hard fact, but this data can look even worse if you don’t handle the customer lifecycle well by continuing to engage/communicate with them with the right messaging.

Here is a basic communication plan one must follow to manage the attrition, before the probability of permanent churn becomes higher.


Don’t forget the capture the email ID from Get.Accounts (Android only)

Note: The views and opinions expressed are solely those of the author and does not necessarily reflect the views held by Inc42, its creators or employees. Inc42 is not responsible for the accuracy of any of the information supplied by guest bloggers.


Deepak Abbot


Deepak Abbot heads Mobile Growth at Times Internet. He has previously worked with companies like Paytm, Reliance Entertainment Digital, Zapak & Satyam computers. He writes about Mobile Marketing, Product & Data Analytics
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