Gupshup Ropes In Former eBay Executive Lorrie Norrington To Its Board

Conversational engagement platform Gupshup has onboarded tech veteran Lorrie Norrington to its board of directors. 

With over four decades of experience in scaling global technology and internet businesses, Norrington has held several leadership roles at ecommerce company eBay. Besides, she had also worked with Intuit and General Electric Company. 

Currently, Norrington serves on the boards of global multinational Colgate-Palmolive and SaaS companies HubSpot and Asana.

Beerud Sheth, CEO and cofounder of Gupshup, said, “Norrington’s vast experience, deep expertise, and inspirational leadership will help accelerate Gupshup’s growth. Her commitment to mentoring executives, her personal values, and positive energy contribute greatly to a very constructive board dynamic.”

Norrington said, “I look forward to working with the Gupshup team to help realise the full potential of their ambitious vision.”

Founded in 2004 by Sheth, Gupshup allows businesses to communicate with customers through AI-powered chatbots and messaging services. The company serves over 45,000 brands globally, including Citibank, AkzoNobel, Khan Academy, Unilever, Dream11, Netflix, Flipkart, and Ola.

The company has shown significant financial growth, with its India operations reporting a revenue increase of 43% to INR 1,619 Cr in FY23, along with a profit of INR 49 Cr.

It recently launched India’s first Conversational Buyer App on the Open Network for Digital Commerce (ONDC), allowing users to discover and purchase products via WhatsApp. 

Gupshup operates in India’s rapidly growing fintech market, which is projected to reach $111.14 billion in 2024 and expand at a CAGR of 30.55% to $421.48 billion by 2029. The company competes with other major players in the conversational engagement and AI-driven customer interaction space.

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