Gupshup Launches Conversation Cloud To Enable AI-Backed B2C Communications

Conversational engagement platform Gupshup has launched Conversation Cloud, a comprehensive suite of SaaS tools designed to facilitate artificial intelligence-backed B2C conversations.

The company said in a statement, that the Conversation Cloud consists of the following three key modules:

• Gupshup Converse: With this, business users can leverage advanced no-code tools to configure customer journeys, bot flows, and auto-trigger contextual messages. Interactions across the customer funnel leverage Gupshup Customer360’s unified profiles based on customer attributes and real-time conversational events. It comes with conversational commerce modules such as catalogs, payment integrations, and agent-assist to enable automated or human-assisted commerce.
• Gupshup Advertise: It enables marketers to acquire, qualify, and convert customers by leveraging Click to WhatsApp and Click to Instagram Ads. According to Gupshup, brands leveraging Advertise have seen 60-70% lower cost per qualified lead and 1.6X sign-ups compared to traditional channels.
• Gupshup Communicate: It is a significant step up from traditional CPaaS, and has smart capabilities such as Gen-AI powered automatic message translation, optimised scheduling to maximise open rates, and omnichannel message failover, in addition to its pre-existing capability to send messages across 30+ channels.

Gupshup’s CEO Beerud Sheth said, “Every business and brand will need new tools to build and manage conversational experiences. Gupshup builds on its reputation for innovation by launching the first such comprehensive platform, the Conversation Cloud, that transforms customer experiences and delivers substantial ROI to businesses.”

Founded by Sheth in 2004, Gupshup is a conversational messaging platform that helps companies enhance customer experience through WhatsApp, RCS, Instagram, Voice, etc.

It claims to have served more than 45,000 companies since inception across India, Latin America, Europe, the Middle East and the US. It counts companies including Kotak Mahindra Bank, IndusInd Bank, HDFC Bank, Ola, Zomato, and Flipkart as its customers. Among its investors, it counts Tiger Global, Fidelity Management, among others. 

Gupshup reported an operating income of INR 1,618.5 Cr in FY23, a 43% jump from INR 1,132.1 Cr it had generated in the previous fiscal year.

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