Groyyo Rejigs Top Deck, Ropes In Geniemode Executive Smita Verma Kansal As CBO

B2B manufacturing and supply chain enablement startup Groyyo has bolstered its leadership team with the appointment of two senior executives.

The company has roped in Smita Verma Kansal as chief business officer (CBO) and Alessandro Bertini as vice president – commercial.

With experience in sourcing and operations across multiple markets, Kansal seeks to help Groyyo in driving up its exports to the US and expand into the overseas markets.

On the other hand, Bertinin, with fashion industry links, will aid in fuelling the startup’s commercial strategies and brand tie ups.

Prior to joining Groyyo, Kansal was the senior vice president and founding member at B2B ecommerce startup Geniemode. 

Meanwhile, Bertini had worked with brands such as MANGO, Massimo Dutti and Zalando. 

“With gross margins at 15% in FY24, we have strengthened our leadership by appointing Smita and Alex, whose experience in manufacturing and sourcing across Asia supports our mission to help SME manufacturers expand globally,” said Groyyo’s chief executive Subin Mitra.

Founded in July 2021 by Mitra, Pratik Tiwari and Ridam Upadhyay, Groyyo has worked with over 500 manufacturers across more than 175 product categories in more than ten countries. Its AI-driven platform aims to boost efficiency for over 360 factories. The company serves 110+ brands in nearly 10 countries, with 30-40% of revenue from the US market.

The company reported a 19X revenue increase to INR 509.8 Cr in FY23. 

In January, Groyyo secured INR 40 Cr in debt funding from Lighthouse Canton and Trifecta Capital to boost its financial reserves and scale up strategic initiatives.

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