Google Brings Generative AI To Search In India

Google has introduced its generative AI capabilities to Search in India. The Indian users will be able to toggle between English and Hindi and listen to results. The Search ads will continue appearing in dedicated ad slots throughout the page.

“Over the past few months, we’ve been experimenting with bringing generative AI capabilities into Search. We’ve learned a lot from people trying Search Generative Experience (SGE) in Search Labs, and we’ve also added new capabilities, from bringing videos and images into responses to local information and travel recommendations,” said Google.

According to the tech giant, users have responded positively to the inclusion of generative AI in Search, citing its ability to handle more complex queries and diverse types of questions.

“This generative AI experience helps people explore a range of perspectives and serves as a jumping-off point to explore web content,” said Google in the blog post. The tech giant added that it has been experimenting with easier ways for people to discover and visit the web pages that back up the information in AI-powered overviews. 

Users can find an arrow icon next to information in an AI-powered overview to see relevant web pages. “This is launching first in the US and will roll out to Japan and India over the coming weeks,” added Google.

In March, the tech giant, launched an experimental generative AI chatbot, Bard, to compete with OpenAI’s ChatGPT. 

Unlike ChatGPT, which relies on data up to September 2021, Bard uses different AI models and integrates current search results on data for more up-to-date information.

India has also had a smattering of startups using generative AI capabilities for use cases such as education, travel and other enterprise applications. The likes of Swiggy, Blinkit, Zomato, Freshworks, BYJU’S, ixigo, OYO and many others are either experimenting with generative AI capabilities or have already introduced products leveraging generative AI.